Exclusives

Indian dating apps, services see surge of paying users in small cities

Users are willing to shell anywhere between Rs 699 a week and up to Rs 3,000 an hour for a dating coach.

Synopsis

Growth More than in MetrosAccording to companies like Aisle and Truly Madly, which have millions of users and position themselves as “serious” dating apps, and bespoke high-end dating services like Sirf Coffee, a lot more users from such places are not only keen on using these apps, but also willing to pay for it.

NEW DELHI: For Indian dating apps and services, small cities and towns are now driving the growth more than the metros.According to companies like Aisle and Truly Madly, which have millions of users and position themselves as “serious” dating apps, and bespoke high-end dating services like Sirf Coffee, a lot more users from such places are not only keen on using these apps, but also willing to pay for it.While users for these apps from small

Anjali Venugopalan

ET Bureau

6 mins read, Last Updated:

Jan 02, 2021, 02:17:00 PM IST

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